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Research papers

Improving Honeywell's market research

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting. It did so because the company's Six-Sigma quality...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Karl G. Feld, William K. Stone
February 3, 2002
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Citation

Feld and Stone (2002a, February 03). Improving Honeywell's market research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/improving-honeywell-s-market-research-